On Page Optimization for SEO

SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity

First of all we need to choose a right keyword to be targeted which is less used by other websites.

On Page SEO

After choosing a good keyword built your website content based on that keyword and also try to use the keyword maximum times in your website content .

On page SEO means the code page optimization so, in this phase, you should pay special attention to the following:

To Make it easy to understand lets compare two websites ,
I searched web technology on google and picked up two websites from the first page of google search.

First website I picked was :

with a page rank of 8 and good content too ..

another was :

with a page rank of 6

NOW lets find out the difference in the SEO practices by the both Websites …

I compared the source code of the both websites .

To view source code :

1. Title Tag

When compared the title tag of both the websites the first one consists of it multiple keywords which its targeting the other one gives its name as the title

1.)

2.)

2. Meta Description tag

The Meta description tag allows the website to describe its content through multiple usage of keywords.

Place the keywords phrase at the beginning of your description to achieve the best possible ranking

Try keeping it precise and efficient too .

This entitled the website owner to target multiple keyword and it could be said he did it very efficiently

It was interesting to see that the second one didn't even have meta tags.

3. The Meta Keywords Tag

The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you?

Well, for most major crawlers, it doesn't. That's because most crawlers now ignore the tag. The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for on the few crawlers that support it.

4. Body text

This is what it matters when search engines crawl to your website page. Most of the search engine scan your whole page, so placing your main keyword multiple times is very important.

1. Make sure your main page have your main keywords .

Most of the search engine scan your whole page, so placing your main keyword multiple times is very important.

2. The H1, H2...H6 tags

are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don't have to go extreme, just use one H1 for your most important keyword and two H2's - one for each of your secondary keyword phrases.

3. Bolding and italicizing

Give your keyword a little boost by making them bold italic or even use of colors would be effective (recommended, but don’t go bolding every keyword on the page)

4. When creating your content pages

keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.

5. Keyword prominence

the best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence."

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