SMS to know if the product you are buying is fake

The power to decide whether the medicine or soap you buy is a fake is now in your hand. All you need to do it to press a few keys on your mobile phone and send an SMS.

Enforcers of Intellectual Property Rights (EIPR), a body providing ground and field force services to crack down on counterfeit, has tied up with PAC Med Biotech and Kezzler technologies to promote the concept in India.

The concept is simple. The products are labelled with a unique code like which the consumers can SMS to a number. A reply from Kezzler's server, which stores the code, will help verify whether the product in question is authentic or fake.

For medicines i feel its very novel idea but incase of soap , i don't think its functional since who is willing to spend rs3 for rs15 soap . So now whats the next step after buying monthly groceries , take a mobile and start sms'ing to know whether the product is fake or not , And also don't forget to buy a recharge voucher after buying your monthly groceries.